They designed logos for companies like the Girl Scouts, Continental Airlines, and United Airlines.. From Saul Bass: A Life in Film & Design. Outside of Hollywood, Saul and Elaine Bass also designed corporate logos. But then again I’m not a massive fan of Paul Rand in general either. It’s amazing how some designs just survive through time. His logo designs for the Biography. All images are copyrighted and strictly for educational and viewing purposes. The Saul Bass bell logo is gone now, replaced by the Saul Bass-designed 1983 globe logo (often called the Death Star by AT&T employees). I'm adding them as I run across them. He enjoyed four decades of successful career in his lifetime, winning Academy Award for his exquisite graphic designing. Between 1967 to 1991, Saul Bass designed a series of logos that, seemingly effortlessly, fulfilled each criteria of the 3 point approach without ever having to compromise his distinct style and voice. Bass was born in the Bronx in 1920 to Eastern European Jewish immigrants. When he worked for film studios he offered them a package: main and credit titles, a symbol or trademark, a screen trailer, posters (half sheets, one sheet, three sheet, six sheet, twenty-four sheet), an insert, lobby cards, trade ads and magazine ads. #Classic #Evolution #saul bass #Well known. Saul designed the AT&T in 1983, the graphic standards manuals started to come out in 1984, and the packaging system redesign in 1985 or 1986. Again Saul Bass was a master in the subtlety and relationship between straight and curved lines – all of his shapes have “life”. He was a pioneer of the modern title sequence designing. Quoted from imprint: Would you buy a logo from this man? Bass also designed some of the most iconic corporate logos in North America, including the original AT&T "bell" logo in 1969, as well as their later "globe" logo in 1983. And a huge THANK YOU to you, David, for taking the time and responsibility for posting these great design articles on your site. In addition to his design work, Bass directed the sci-fi thriller feature film Phase IV (1974) and wrote, produced, and directed several short films. If someone messes with my logos like that, I am becoming ninja ! The collection is in the process of being catalogued with only a portion currently on view. This serves as proof that timeless means just that. They are often an ignored aspect of films, although they reflect the time period or era of the film, the mood or design of the film, and much more. Next time I land on a clients website and find their identity has been revamped by someone other than me, perhaps I should try not to feel so bad about it :P. The redesign of the Girl Scout logo is one of the few that didn’t utterly destroy the original. Bass worked in the mid 20th century, the importance of graphic design was just on the upswing, Bass branded a number of really successful companies, with astonishingly simple yet effective logos. Early Life . In all cases I prefer the original – in my mind, no improvements whatsoever! Bass' short documentary Why Man Creates (1968) was spotlighted on the premiere episode of 60 Minutes (1968) in 1968. Feb 12, 2016 - Explore Jake Corlett's board "SAUL BASS LOGOS" on Pinterest. "The leaf conveys the notion of growth as it relates to the nature of the company's business - food - and to the corporation itself." He also designed Continental Airlines' 1968 "jetstream" logo and United Airlines' 1974 "tulip" logo which have become some of the most recognized logos of the era. If a brand wants to “dress” its logo for advertising with the use of gradients and lighting effects, fine. A font with a similar look would be Vertigon designed by Raymond Brekelmans. On November 1984, General Foods got a new logo created by Saul Bass. Bass is known mostly for his film-making, poster design and corporate logos. His process has a lot offer to designers seeking to create dynamic logos, but it can also bring designers and business managers closer together to better understand the philosophy, process, and success … Saul Bass, United Way logo. They should be in museums. Saul Bass was a prominent American graphic designer of the twentieth-century. I’m torn over the Alcoa redesign. Workers remove a sign featuring the old, Saul Bass-designed United Airlines logo at a ticket counter at O'Hare International Airport in May 2011. The title lettering in the Vertigo poster was probably hand-drawn. The rest of them, I’m vomiting right now. Saul Bass is a genius. Bass was born in 1920 in New York City, to Jewish immigrants. For a short period of time Saul mentored and made comments on some of my work and soon passed. Have a great day. Now a series of zines. Continental airlines paid us about a half million.” — Dr Bill Haig. Absolutly timeless. Sorry Saul Bass, they know not what they do. It combines the trefoil symbol, which had been used by the organization for … It was in making title sequences that Bass recognized their potential to prime audiences for the rest … It was here that he met a professor named Bass… He is also responsible for the logos of many prominent corporations like AT&T, United Airlines, and Dixie. Saul Bass was born in May 8, 1920 in New York City. He also designed Continental Airlines' 1968 "jetstream" logo and United Airlines' 1974 "tulip" logo which have become some of the most recognized logos of the era. The Saul Bass-designed logo for Girl Scout was first presented on October 25, 1978 to the Girl Scout convention in Denver.It has become a textbook example of the use of whitespace in graphic design. With Hollywood facing strong competition from the independents, they again turned to artists such as Saul Bass for inspiration. It took me 14 more years to find out who this great artist was and knew him as my mentor. Saul Bass (1920-1996) was one of the best, beloved and prolific designers of all time. Seriously David, love your site, I only hope I can be this innovative when I get out of high school. After I retired, I went on and combined Saul’s teachings with credibility principles in communication persuasion for which I was awarded a Ph.D. http://www.logodesignlove.com/all-about-paul-rand I wanna be like Saul. The Saul Bass Poster Archive. Saul Bass, (born May 8, 1920, Bronx, New York, U.S.—died April 25, 1996, Los Angeles, California), American graphic designer and filmmaker who introduced a new art form with his imaginative film title sequences that conveyed the essence of a movie and prepared audiences for what they were about to … Bass was an American graphic designer and Academy Award-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos. He has been my hero for a long time. The Finished Product. Not nearly enough white space (or blue space, in this instance). See more ideas about Logos, Logo design, Saul bass logos. — Saul Bass Bass certainly did his job well, he created some of the most recognizable and iconic logos of all time, but they’re gradually disappearing. Saul Bass changed everything when he designed the poster for “The Man With the Golden Arm.” In 1955, so many film posters read like a paperback cover or a magazine ad. It features a stylized leaf. Figure 1: Saul Bass. Saul Bass pitched a new logo to AT&T execs at a time of impending crisis. A variety of Saul Bass' logo designs from 1959 through to 1996. The Saul Bass bell logo is gone now, replaced by the Saul Bass-designed 1983 globe logo (often called the Death Star by AT&T employees). At age 13 I passed by the movie theather in Pittsburgh and noticed this graphic – Man with The Golden Arm – and it was literally magnetic, I could not walk away until I studied every line – mind you, age 13 just before my Bar Mitzvah and had no clue about anythuing Bass. How fortunate for you to have had that compliment from Mr Bass. Never have been. Avy Ashery, Visual Communications Advisor to the U.S. Congress. Missed opportunity. Great work with typography, colours and symbols. Saul Bass might be the single most accomplished graphic designer in history. I also sent him my latest design samples which included the stolen art. Related: Saul Bass logo design: then and now Pat Kirkham, auther of the book Saul Bass: A Life in Film & Design explains the concept of Bass’ design: Saul’s pun on anatomy aligns the dissection of a human body with the dissection of a body of evidence in a court of law. In a short second, your organization is perceived as, among other things, big/small, professional/…, 159.2k Followers, 231 Following, 2,217 Posts - See Instagram photos and videos from LogoArchive (@logoarchive). Saul Bass’ rainbow livery was the first and featured a white fuselage with red, orange and blue stripes along the cheatline. See more ideas about Saul bass, Saul, Saul bass logos. The abstraction distances the viewer while the figuration pulls in the opposite direction. But not only do they win, it’s hard to see any argument for updating them in the first place. His graphic design, from the intersecting, money-green grid patterns in Hitchcock's North by Northwest, to the animation in Vertigo, and beautiful unfolding floral title sequence in Scorsese's Age of Innocence are "art film" shorts in their own right. Martin Scorsese called him a person who found and distilled poetic of the modern industrial world. This online archive was created to feature the many posters designed by Saul Bass (1920-1996) throughout his sixty year career, with examples drawn from his private collection. I was the art director of the National Institute of Mental Health and in 1974 there was an attempt to improve federal visual communications and Mr. Bass was the keynote speaker held at the State Dept. Christian worked-out that the average lifespan of a Saul Bass logo is 34 years. Feb 25, 2020 - Explore Jon Van Dine's board "logos", followed by 280 people on Pinterest. "The leaf conveys the notion of growth as it relates to the nature of the company's business - food - and to the corporation itself." Plenty of those designs conveyed all the refinement of a ransom note collage. Even though the mid-century design is now as rare as the prior logos, it has never made it into the same strata of nostalgia. Artistically gifted from an early age, he took classes at the Art Students League before transferring to Brooklyn College. http://www.logodesignlove.com/all-about-paul-rand. His voice now sounded like the “Godfather” giving me instruction. Movie Title Screens - Saul Bass Films: Title screens are the initial titles, usually projected at the beginning of a film, and following the logos of the film studio. For anyone who may be interested, I worked with Saul during the last half of the 60s as his logo planning and account manager (AT&T, Continental Airlines and Rockwell International primarily.) The symbol should be recognizable after being photocopied, faxed, then photocopied again. ugh, horrible. The main reasons established for the change of logo is a company merger or the company’s closing. —Saul Bass, Logo Designer "His titles are not simply imaginative identification tags; when his work comes on the screen, the movie itself truly begins," —Martin Scorsese Where motion picture >advertising was once an unrefined and artless trade, Bass endowed the craft >with the sophistication of a bonafide art form. Legendary Logo Designer Saul Bass. He also designed Continental Airlines ' 1968 jet stream logo and United Airlines ' 1974 tulip logo, which became some of the most recognized airline industry logos of the era. Then he said something that knocked me over. If you would like to chat about my personal experiences with Saul, our big AHAH moment while planning the Contiental logo, my Ph.D. work….or most anything about “credibility based” logo planning and design please call me at 808 922 4042 Hawaii Time after 9 am. I’ve really enjoyed all of the content that you post. Logos in Saul Bass LOGOS and TRADEMARKS Many people who never heard of Saul Bass are surprised to learn really how much of his work they know, which has appeared on everything from brochures to billboards. It combines the trefoil symbol, which had been used by the organization for … DoubleBass is a four weights display type family with a cartoon modern aesthetic, inspired by the film title design of Saul Bass. Saul Bass created many great logos for clients such as AT&T, Minolta, Warner Bros, Girl Scouts of America, Continental Airlines (circa 1968), United Way, and United Airlines, to name just a few. I like Bass’s Quaker logo, it looks better. AT&T logo (1983-2005) _ Saul Bass & Associates, The logo of a business or organization often is the first visual interaction that a potential customer or guest experiences. Bass always did it better. And although the redesigns are a step back from the minimal and stylish look of Saul’s originals it’s good that the companies had preserved at least the idea behind them. However, the newer blue provides more contrast. :). He asked me to go after the bastard. For college, he attended night classes at the Art Students League where he had the fortune of studying under György Kepes, a master of the functional Bauhaus aesthetic. The average lifespan of a Saul Bass logo is a staggering 34 years, according to a study. An epic survey of Saul Bass's career shows why he was the master of graphic film titles Detail from Saul Bass's movie poster for Preminger's Anatomy of a Murder (1959). 6. From Saul Bass: A Life in Film & Design. Matthew Lasar - Jul 29, 2012 6:00 pm UTC Saul Bass, creator of title sequences for thriller movies, and AT&T trademark logos. The originals win without question. An online archive of mid-century logos. Saul Bass: Film & Design. How many of Bass' logo designs are still in use, 21 years after his death? Although these go beyond the era of International design, this collection demonstrates how significant a scale Bass influenced modern commercial design (as well as his influence in motion picture). In 1955, Elaine Makatura came to work with Saul Bass and after the opening title sequence to Spartacus in 1960, which Elaine co-directed and produced, the two were married. Its main feature is the programmed switching between two interlocking sets of uppercases resulting in a bouncy visual rhythm. The Finished Product. Between 1967 to 1991, Saul Bass designed a series of logos that, seemingly effortlessly, fulfilled each criteria of the 3 point approach without ever having to compromise his distinct style and voice. Major corporations such as American Telephone and Telegraph, Rockwell International, and Warner Communications were numbered among his prominent clients. The new Minolta feels so overrated, go back, please go back. More than you'd think. Apr 18, 2016 - Explore Wara Cantu's board "saul bass" on Pinterest. It was here that he met a professor named . Kleenex because it hasn’t changed that much, and quaker because the original imo just didn’t match the current brand. by The Logo Creative. Welcome back to Instagram. Perhaps you can spot light Woody Pirtle, Kit Hendrichs and several of the other more recent great American designers in future posts. G. Dean Smith and Art Goodman, Creative Directors, were also key people in the design, and of course I was there too. Below some examples - there are more. He said, “Your design work is very impressive and my only regret is that I have never created the kind of Judaic artwork you have done – very impressive.” I later caught the bad guy and have not seen any of his theft activity. See more ideas about Saul bass logos, Bass logo, Saul bass. Even though the mid-century design is now as rare as the prior logos, it has never made it into the same strata of nostalgia. Despite a slight change in 1988 that moved the stripes further down so the United font could be enlarged, the logo remained the same. Having been an ‘ inspired student ‘ of Mr. Bass’ design work throughout my career ( 1975 – present ) I have to say that the simplicity of his work is still far superior than ANY updating that has been done ( except that of the AT&T logo ). 11/06/2018. Had they kept the original dimensions for the bounding box and changed only the color, I think they’d have possibly improved on Bass’ design. Below some examples - there are more. The only one that I like is at&t, they brought Saul’s design “into the digital age” so to speak, while retaining key qualities of it. Not going to lie, given the context, the at&t logo needed to change, and it’s not nearly as bad as it could have been. Quaker and Kleenex looks like there were made today. Taking into account many of the ideas mentioned above, I’ve created a simple Saul Bass-style poster. If I was asked by a client to redesign one of these legendary marks I would just stand up and walk out without saying a word. NONE of them are anywhere close to the quality of the original, with the exception of the Quaker redo (which is not better really, just not horrible like the others.). The cost of a Saul Bass logo “My biggest sale using this approach was the Rockwell International logo and subsequent branding, which paid the Bass firm more than $2 million in fees over two years.